Creativity and Innovation Management ? Joy and Sustainability

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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Joy and Sustainability

Joy is obviously a major characteristic of motivation. Joy is linked to:

* Sustainability. The more enjoyment an individual attains from a task, the longer s/he is likely to engage with it.

* Problem solving. The greater the joy, the greater the degree of absorption in the problem.

* Incubation. When individuals enjoy particular tasks, they engage with the inherent problems on more cognitive levels, hence the greater likelihood of attaining insight.

* Creativity process. The greater the enjoyment of engaging in particular tasks, the greater the conscious thought process of solving the inherent problems.

* Information seeking. The greater the enjoyment of engaging in particular tasks, the greater the individual is prone to actively seeking out the required intellectual stimuli.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

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Kal Bishop, MBA


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Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

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