Personalisation, Digitalisation, Mobilisation, these 3 words represent your life today. Here in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that some things get lost. In fact as stated in a recent research "Around 62,000 mobile phones were left in London taxis during the last six months. That's an average three phones per taxi, according to a survey of licensed London cabbies by the Taxi Newspaper and Pointsec Mobile Technologies. Absent minded and drunken travellers also forgot 4,000 laptops and 5,000 PDA's when exiting cabs".

Lost and found company, Want it Bak boast that they can give you an 80% chance of recovery. The service is based around the belief that most people are actually honest and will do the right thing if a method is offered to them. This feel good factor is enhanced by the added incentive of a reward for doing the right thing.

How does Want it Bak work? Simple. You purchase a range of security tags each with their own unique id number. You register them with Want it Bak and that's it. If you ever lose the item and someone finds it they contact Want it Bak directly using their website or their 0800 number and they arrange a courier to pick it up and return it to the owner for a small admin charge.

The "Finders" themselves are offered a basic reward of ?10 gift pack of Want it Bak Labels. Additionally the finders may also receive gift vouchers, shop discounts, trial packs and much more. Customers may also offer an optional CASH reward to Finders as a thank you to the person for taking the time to contact Want it Bak.

Like most things these days there are no guarantees of course, but just the knowledge that for a small price you can have an additional type of insurance that works when you need it to and at least have some chance of getting back your valuables or data.

Chris Cameron
http://www.wantitbak.com