Once you have decided on your ideal business to create and have research the feasibility of it, you will then need to figure out what your target market is.

I have seen many people fight this area and want to skip it. However, to ensure business success, this is a vital step.

Some of the reasons that people have come out with have been:

But I don't want to just sell to a few people

Everyone needs my product

Why should only a few people benefit

I am not sure how to do it

There is a wise saying that says. If you try to sell everything to everyone, you will sell nothing to no one. When you a have a narrowly focused target, you gain a responsive list of people who are interested in your product. And a small list of people that are interested in your product or service are much more valuable than a large list of people who could care less about what you offer.

You can promote to them all you want and you will be lucky if you make a dime off them. One of the reasons, is that different things appeal to different people and a marketing campaign targeted at everyone will impress no one. There is also the cost factor. You won't have deep enough pockets to cover the expense of promoting to everyone.

For example, if you were selling cars, you would need to consider the type of person who would be buying it. A van would appeal more to a family with kids or a coach with a team. Where as a two seat sports car would have an entirely different target market.

It doesn't mean that forever and a day that you will have to stick to your tightly focuses area, it means that you have a starting point in which to go after.

This will also help you track and monitor your progress and see who and what type of people respond to your offer or service. So, sit down focus and realize that this important process will help you achieve your goals and that is what matters.

The three areas that will help you gain your focused responsive list are: Demographics; Psychographics; Geographics.

The Demographics are:

The statistical characteristics or relating dynamics of different populations. This could be age, income or density that can be used to identify markets.

Contemporary demographics are what vital statistics looks at. For example global birth rates, the relationship between population and economic development, the effects of birth control, urban congestion and labor force statistics. For example: What is their age. How much money do they earn?

The Psychographics are:

The way to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.

For example: Do they like luxury or practical items. Do they go out a lot or enjoy staying home. What is their challenges, attitudes, pains that you can help with.

The Geographics are:

To find out where your target market is:

Are the in North America or Eurasia.

Do they live in the city or the country.

Is the climate hot or cold?

For example: You wouldn't want to sell snow gear to desert dwellers.

Get into as much detail as possible. The more detail you have, the more you will be able to find your focused market. And the more you find it the more responsive they will be.

Now write out your target market and remember, it doesn't mean that you have to stick to this one target forever. It just means that you need to have a specific narrow target to start with.

To learn more about creating your ideal business and building your foundation read: The Secret Of Discovering Your Own Profitable Passion

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All the Best!
Maria Boomhower
The Master Communicator
To sign up for a free report on "The 7 Secrets to Communication Mastery" go to:
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