According to Morton Pollack, CEO of PWS, The Laundry Company and editor of the newsletter, "Historically, laundry owners have been a quiet group. Knowing they are onto a good thing, they've been pretty reticent. However, many now agree that it's time for respect to paid to this powerful investment vehicle and we hope the poll will play a part".

Coin Laundries have historically been a very attractive investment yielding strong returns regardless of the ups and downs of Wall Street and the economy. Deemed one of the top ten safest investments by the Small Business Administration and Dun and Bradstreet, neighborhood laundries offer a dependable ongoing 20 to 30% yearly return on cash invested, according to the Coin Laundry Association.

"Today's modern laundries are all cash, no inventory businesses that offer great tax benefits and require modest oversight," says Morton Pollack. "We believe they are the best part-time, investment venture available and their future looks even brighter. The demographics coin and card laundries serve are the fastest growing segments of the US population. With so many proven benefits, we weren't sure whether Laundry Center MarketWatch should name today's Card and Coin Laundries the Sexiest or Safest Investment for 2005. So, we are leaving it up to readers and the industry to vote for their choice via our free e-mail newsletter".

To learn more about the coin laundry industry, to receive your free subscription to Laundry Center MarketWatch and to register your vote as to whether Coin laundries should be named the Sexiest or Safest Investment for 2005, visit www. Laundrycenter.info or call 1 877-45 LAUNDRY.

Ilene Fudim is a nationally recognized expert in the coin operated laundry industry and a contributing editor to the Laundry Center Marketwatch newsletter. She has been instrumental in helping launch many successful coin laundry businesses.