In our current world of rapid and amazing technological advances, many entrepreneurs have managed to dramatically limit the need for staff in highly profitable operations of all kinds.

It is therefore tempting and believable to imagine that with every passing day, the need for people skills is diminishing. In fact most entrepreneurs are convinced that one no longer requires people skills to run a highly profitable enterprise. After all technology can do it all for you.

This is both an unfortunate and inaccurate view that can cause a great deal of trouble.

While it is true that technology has resulted in much leaner staffed enterprises, the truth of the matter is that businesses still need people. They need people to run the technology and more importantly to make important decisions that will impact on the company and its products and services for years to come.

Although the numbers have drastically been reduced, the role of workers and staff in companies has dramatically risen in importance. The fact that you have fewer people running a multi-million dollar operation means that human checks and balances are virtually non-existent. So in effect you will need more reliable and dedicated staff members. There is no way you can achieve this without actively promoting people skills in your organization.

It is actually scary that much more power has been put in the hands of fewer people. Meaning that disillusioned and unmotivated workers can cause great damage to any enterprise if they choose to throw a monkey wrench in the works.

While a business may at first seem to be hugely successful and profitable, even without the active promotion and nurturing of people skills, this is definitely not a situation that can be sustained for long.

The correct long-term approach would be to actively nurture people skills in the top echelons of the business and to promote active staff participation in the management and operations of the business. Nurturing highly motivated workers who will actively contribute creative ideas for improvement in the enterprise is an investment that will pay big for years to come for any management team that makes the effort.

Copyright ? 2005 Chuck Yorke - All Rights Reserved

Chuck Yorke is an organizational development and performance improvement specialist, trainer, consultant and speaker. His specialty is helping companies improve by tapping into the creative ideas of their workers. He is also co-author, along with Norman Bodek, of All You Gotta Do Is Ask, a book that explains how to promote large numbers of ideas from employees. Chuck may be reached at ChuckYorke@yahoo.com

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