You can boil down the difference between successful businesses and the rest in how they work with their customers, in just five areas.
So, what does this mean?
What They Want
Selling what your customers really want is just critical.
Being on good enough terms with your customers to research, (hey maybe just by
chatting with them - radical idea, huh?), helps you find out how you can best
serve their needs.
Price is Right
By balancing the kind of pricing you want to offer
with exceptional service levels, there is a fascinating calculation to be made.
Prices rock-bottom with inadequate attention to item 5 are not likely to bring profitable
consumers rushing to your door. Providers have an ongoing dance between price
and service - be aware of it. It is not possible to sustain your business with
lowest prices and poor service.
When They Want It
In the internet world, availability of your
goods and services is measured critically far more than ever before. You may
not need to be 24/7, but you certainly need to be aware of it. More traditional
customers are also becoming more demanding. So businesses need to be especially
sensitive to the hours they trade, whether they sell goods or services, by stores
and/or phone.
Easy To Buy
With the advent of the internet, making it easy to
purchase is vital. Why not make purchases from the comfort of your home study
or workplace office? So having your people who are available, exactly when your
customer wants them, to make payment for goods and services relly easy is a
serious point worth considering. Even in shops, the sensitivity of simply having
staff focused on delivering the very best of attention is critical. Every day
there may be threats to different shopping channels, so the adage that you 'only
have one chance to make a first impression' is becoming ever more important.
Trusted Follow Up
By ensuring that you have all your ducks in a
row so far, sustainably building whatever business you are in, is vitally dependent
on how you handle ongoing customer service. Indeed if you are only focusing on
a one-time purchase, then, frankly, you are not going to have much of a future.
Repeat business is very inexpensive for you, so an investment of post-purchase
excellence is very worthwhile.
By focusing on these five elements,
teasing out the consequences with your management teams, you will have a great
chance of making business progress. If you choose not to take the time to
analyse what you truly need to do, there will be a jeopardy for you in the not
to distant future.Martin Haworth is a Business and Management Coach. He works worldwide,
mainly by phone, with small business owners, managers and corporate leaders. He
has hundreds of hints, tips and ideas at his website,
http://www.coaching-businesses-to-success.com.
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newsletter as long as a live link to the website is included)
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