The first step in planning an agenda is to identify the goals for the meeting.
Properly done, goals have five S M A R T characteristics. They are:
Specific. The goal must tell exactly what will be accomplished. For example: During
the next hour we will find at least three ways to reduce defects on Unit #4 by 10%.
This states exactly what the group will work on. Vague goals can cause you to lose
control of the meeting.
Measurable. A measurable criteria helps you determine if the goal has been
completed. This can be stated as a number (5 ideas, 10% gain, one decision) or as
an achievement (Did we write a strategy or not?).
Achievable. Goals must be realistic for the resources and time available. For
example, most groups could identify twenty ways to reduce the budget in a fifteen
minute meeting. On the other hand, it is unlikely that a group could develop a
marketing plan in 30 minutes.
Relevant. To be meaningful, a goal has to relate to the overall mission of your
business. Otherwise, you may be wasting time. Challenge each goal with the
question, "What happens without it?" If your answer is "nothing," cancel the meeting.
Time. Specifying a deadline (e.g., by noon) or a rate (e.g., 3 per hour) moves activity
toward completing the task and provides a criteria to measure progress. Of course,
you want to select realistic times.
As a final check, make sure your goals are so clear that someone else could use
them to run your meeting.
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