If you are in the mobile car wash business and you should be. Then you know that your clean work vehicles is your best piece of advertising. But what type of signage should you put on it? Your work vehicles will be very visible in the parking lots while you are working. It will be seen all day long as it is driven around town and when it is parked and you are working. The truck should be used as a sales tool. This brings us to the topic of signage on the van or truck. How can we sell car washes, recruit new customers and at the same time provide a proper image for our customers and the corporations where we clean cars at?

The best way to attract new customers is to have a very simply sign such as: "$5.00 Car Wash." This sign should appear in three or four places on the car wash truck. It should have five inch tall blue vinyl letters. It will be your greatest use of signage for point of sale walk-ups. Walk-ups are those people who see you washing a car and approach the truck to inquire about services. This is a highly effective use of advertising and has been making money for Professional Mobile Car Wash Companies for decades. It's a friendly message telling customers "Hey, if you want a car wash, we are here to help and we only charge $5.00 for the basic exterior wash."

For the rear of the truck, van or trailer unit you should have at least one additional sign to catch the reader and make them think; a slogan, which you might change every six months or so:

Go For It

Just Do It

Team - Together Everyone Accomplishes More

Help Us Clean Up!

Is Your Job All Washed Up

Wash Us Grow

It's A Clean Job

You Can Have It All

Make The Call, Have It All

It's A Blast

The sign should be made of vinyl letters to match your company logo and color scheme.

Magnetic Signs

If you choose to use magnetic signs; these signs should be clean at all times. When cleaning or washing, the truck signs should be taken off, cleaned, then dried front and back. Also clean off the dirt ring around the edges. Signs should be placed back on the truck without overlaying across bodylines. This way they won't blow off on the freeway. Make sure signs lay flat. If they are wrinkled then they will blow off. Wrinkled signs should be laid out flat in the sun so that they unwrinkle in the heat. No cleaning agents should be used on the back of the signs. If the front gets dull, use silicon gell on them; the thickest you can find for rubber treatment. All vinyl lettering and signage can use a little silicon from time to time too.

Keep up your image, stay efficient and do it right the first time.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs