One of the key things to remember when developing your web-site presence is to always evaluate your competition. See what's working for them; how they market their products and services, and even evaluate their KEYWORD and DISCRIPTION tags.
The key points of using these two Meta Tags, is optimization!
Evaluate your Keywords: look at your web-site and evaluate it services and products, be sure to do a search in www.Google.com to help you pick the keywords that your potential clients may be looking for.
The next thing is to evaluate your site content to see just how often you're using these keywords, the biggest mistake that web-masters make is creating their Meta Tag Description and Keywords and not including them in their content pages.
To get the best results, is to ensure that you use as many of your keywords and discretion tags throughout your entire site.
The next thing is your products or images, be sure to include some of those keywords in your