Use Bundling To Increase Your Profits And Sales

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Use Bundling To Increase Your Profits And Sales

An effective way to increase your profits and sales is

to bundle many products or services together into one

package. This gives people more reasons to buy your

products and services. People also have come to

believe package deals are a better value. You want

all the products or services to be closely related. For

example: if you're selling a computer you could add in

software, hardware, computer furniture, etc.

There are many ways to go about choosing the right

products or services to bundle into one package. You

could survey your customers and see what products

or services they would like you to offer in the future.

Spy on your competition and see what products and

services they're offering or not offering. If you would

like to, bundle unrelated products or services together,

ask your customers which ones would be of interest

to them.


Bundling can also increase your target markets which

in return would give you a larger audience to sell your

products and services. For example: if you're selling a

baseball magazine you could add a free baseball when

someone buys a subscription. You're now targeting

people who want the baseball magazine and those that

want to play baseball out in the yard. Some people

buy a package deal just to get one of the products.

There are many sources where you can find products

and services to create a package deal. You can buy

them from wholesalers or drop shippers. You can

buy the reproduction/resell rights to other people's

products. Team-up with your competition to create

a package deal. You could joint venture or cross

promotion deal with other businesses. You could also

create your own products and services. Be creative!

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