Have you ever wondered why some people use long sales letter?

Here is the answer: These people newer bothered to find out what the potential customer wants.

If you know exactly what your potential customer wants, you can be short and to the point.

So, Mr. Marketing Genius comes along and wants to sell something.
Instead of finding out what the target audience wants, that "genius"
just tries to offer everything.

Then some people actually buy what was offered and the "genius"
thinks he has found the solution: Long sales Copy.

But unfortunately, or luckily, that is the wrong reason. If you have
to offer something that even vaguely represents what your customer
wants, you will make sales.

But if you find out what is exactly wanted and offer that you will
create a boom.

So, go ahead and do some surveys to find out what your target audience
really wants. If you use that in your sales copy, you will wind up with
very short sales copy and lots of sales.

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Hans Peter Jeschke (HP) is an Advertising and Marketing Professional and has helped
many Companies and Individuals to become highly successful. He publishes a
Blog about Marketing and Advertising
and offers http://www.jeschke.com">Consulting for Advertising and Marketing
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