From Quantum Black Holes to Neuromorphic Microchips Scientific American Magazine has the coverage to keep your young or mature science enthusiasts learning and growing. This magazine never fails to deliver thought provoking stories targeted to the audience that is driving the latest innovations and changes around the globe. There is little surprise in the statistic that over 90% of Scientific American readers are passionately in love with the magazine.

Scientific American features authoritative articles written by the scientists who are doing the research. It is edited, however, so that any interested layperson will feel right at home reading about the latest scientific discoveries. The magazine only employs mathematics sparingly where necessary to support the text. This is one reason that makes Scientific American more comparable to say Popular Science than the Institute of Electrical and Electronic Engineers (IEEE) publications.

This magazine is heavily weighted with content and consistently light on the advertising, making it an excellent read. The SciAM Marketplace section in the back nicely integrates the latest technology gadgets in without ever creating the atmosphere of a sales pitch. Furthermore, the majority of full page and other advertisers leave you with a "we get it" impression by incorporating some elements of scientific interest.

Scientific American is the oldest continuously published magazine in the United States. It has been reporting about developments in science and technology for more than 150 years. A restless inventor named Rufus Porter founded the publication in 1845 as a weekly that was titled "The Advocate of Industry and Enterprise, and Journal of Mechanical and Other Improvements."

Scientific American can boast that in addition to the likes of Albert Einstein, Francis Crick, Jonas Salk and Linus Pauling, more than 120 Nobel laureates have written for the magazine. Most of them wrote about their prize-winning works years before they were recognized by the Nobel Committee.

Year after year when asked "what would you like for your birthday" I am proud to be among those who respond "another subscription to Scientific American."

The complete review of Scientific American Magazine, including photographs, can be found online at: http://magazines.canon.org.

?2005 Peach ePublishing, LLC

Jason Canon has authored numerous technical research papers including: photonic switching, gigabit networking, VoIP E9-1-1, and others. He is an expert author for EzineArticles.com. E-mail Jason Canon at jmc@canon.org.