This is an extract of an article which was first printed in Daryl Guppy's Newsletter Tutorials in Applied Technical Analysis on 26 March 2005 and is reprinted here with his permission

A stop loss is a predetermined exit point. When a trade is first planned, the stop loss is designed to protect the trader's capital. The exact price of the stop loss is the result of a relationship between the maximum level of risk as determined by the 2% rule, the logical support levels on the chart, and the amount of capital the trader wants to allocate to the trade. By varying these three figures, the trader is able to reach an ideal trading solution that controls risk effectively.

A stop loss order should always be constructed at the same time that any trade is planned or entered. Disciplined stop loss sell orders are the key to long term trading success.

The new chat room Stockmeetingplace.com has an educational bias where traders from around the world come to exchange ideas, swap exploration formulas and discuss trading techniques.

Many topics are covered and for the benefit of readers who may not have read the following, this article is based on four posts on Stockmeetingplace which were recently provided by two regular contributors to this newsletter and myself on the subject of the difficulty in taking stop losses.

This topic was introduced by a new trader Jim who wrote:

Okay I'm going admit it, "I find it hard to act on stop losses". I know I'm not the only one.

Many possible reasons ...I'm comfortably ahead this year anyway...the companies are fundamentally sound with good prospects...the price decline defies common sense (this is a common thought). I've pondered on this for some time now.

Anyway, I know I've got a problem that could bite me hard if the market turned nasty. For those of you that have been here but overcame it, please share your thoughts on how you did it.

In response, John Atkinson replied:

"In Daryl's first book Share Trading he uses the analogy for wannabe traders of learning to put down notes on the footpath and have someone pick them up & walk away with your money. During the tech stock run traders worldwide felt they were invincible as stocks soared at an incredibly fast pace. During those times we found it easy to sell out at losses when you were making up for it on other profitable trades.

Then one week the party was over - and all of a sudden its not any fun anymore as you see red on any screen you look at - and no more green up days

First of all regret hits you - wishing you hadn't listened to that broker who told you to hold - regret you hadn't got out sooner - regret you hadn't acted on your stop (if you set one in the first place) or not bought such a large position or too many positions or had actually taken the time to get some education on technical analysis, psychology and risk management in the first place

This then moves to hope - the BHP approach - Buy Hope and Pray - you find yourself looking at the charts or screen hoping the share will turn around - believe me the share can't hear you - it doesn't care about you or your hope - it always did and always will respond to supply & demand and if no-one wants it , it's headed South.

Then fear really hits - gut wrenching fear as you see your capital decimated - 20 years of working multiple jobs to get ahead & most of it all gone in months ....... sleepless nights for weeks then months .......And you still have to try & function at work by day when you've been pacing the house night after night - your mind goes, your memory goes, your reasoning goes - and our waterfront home went.

And all of that can be traced back months previously to a series of small decisions that evolve around getting the right education and developing discipline for correct position sizing, capital allocation, setting your initial stop, moving up trailing stops and exiting your stops when they're triggered.

Hope this helps you in what you consider now to be a dilemma. I also hope this helps you decide whether trading is actually for you or not and please realise it's okay to say no and seek your fortune in other endeavours, in which case we applaud you for your decision.

I mean this with sincere conviction - trading is not for everyone and sorry to be appearing tough on you but acting on stops is tough - and the alternative is much tougher, believe me."

To this Jason Mitchell added

"Well done on being honest. I think as you say many people do have trouble acting on stops. I would like to tell you there is a nice simple way but I think for many people it takes losing money. It did for me anyway. This is because of our beliefs.

I noticed in your post you wrote "the companies are fundamentally sound with good prospects...the price decline defies common sense (this is a common thought)"

I am assuming these are your thought processes. Thought processes are generally underpinned by our beliefs. I have no trouble acting on stop losses because I have lost money in the past not doing it. My belief is that working on fundamentals and common sense loses me money while acting on stops helps make me money. Your belief however may be that the fundamental opinion of a company is meaningful and that price will come back.

I am not saying you are wrong and the others are right. Every body has a different way of trading. Many fundamental analysts have no time for technical views - if they make it work that is fine. I believe using technical analysis is a numbers game. Minimise losses and put the balance of probability on your side. In order to do this stops are generally needed.

Changing beliefs for the most part (I think) comes from our experiences. For example I love dogs but if I got mauled tomorrow by a pit bull I may be less caring next time I see one running across the road... Maybe this answer is not what you are looking for but while ever someone is trying to adhere to another person's belief when it doesn't seem right to them, there will always be trouble maintaining discipline.

The only suggestion I can make is extensive research on your approach. Seeing factual results can be hard to deny especially when there is a repeated pattern that becomes visible. This could be done through back testing but this is more difficult with fundamental and technical combined. Hope this helps in some small way. I admire your honesty."

I added my perspective on this subject with the following:

"Consistently exercising stop loss discipline is the greatest challenge and barrier to successful long term trading. Our desire to avoid experiencing the pain of losing is hardwired.

Once you have created a discipline to take a series of losses you tend to find that another set of inhibiting factors start to creep in. At first they are special cases, Later they become the 'normal' reason for not acting a stop losses and the losses grow.

I do not think there is a single, or simple, solution. The solutions we use to force ourselves to act on stops change over time. We need to be alert for the need to change and the more we can read about the different ways that others resolve this problem, then the better the chance we give ourselves of finding a solution that will work for us.

The foundation is accurate trade planning and good records showing how a trade failed. Look for the patterns as Jason suggests, and then develop strategies to block the losing behaviours. This may mean not taking particular types of trades because they always 'blow up."

Jim's response to these replies may be read at http://www.stockmeetingplace.com/forum/viewthread.php?tid=471&page=1#pid2132

Daryl Guppy's Newsletter Tutorials in Applied Technical Analysis (http://www.guppytraders.com) has been voted no. 1 in Australia by 'Shares' & no 4 in the world by 'US Stocks & Commodities'.

Jason Mitchell is a full time trader. His tools and strategies can be easily applied in the stock & share markets.He is the founder of the popular trading newsletter,the StarTrader Report. For more information go to http://www.StarTraderReport.com

With Jim Berg, John Atkinson co-authors the Investing Online Newsletter & Online Trading Report;In Home Study Courses and Portfolio Management Tools available at http://www.sharetradingeducation.com

His Ebook the Atkinson-Guppy Articles is a collation of trading articles written for Daryl Guppy's newsletter which focus on exit strategies; money & risk management & original material on trading strategies for Share Purchase Plans, rights issues, avalanche selling & much more.

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