Today I was glad that I had bothered to read two of my favourite ezines. It is only too easy to think that you can afford to miss an issue or two. Inevitably, the issues you miss will be the best ones!

One ezine was written by Pawan Agrawal and the other by Martin Avis. They reminded me of two great truths which I have come across and even written about several times before. We need reminding of the great truths again and again because it is easy to forget them or fail to apply them.

Pawan had come across a statistic which shocked her:

"85% of the people who buy ebooks never actually finish reading them, and of those who do read the whole ebook, 95% of them never implement what they learn."

The reason people don't read the ebooks according to Pawan's source is that they believed that they were reading nothing new and had already learned what was in the ebook.

Those who do implement what they know and make things happen are the successful ones. Those who stop only at learning new things without putting them into action are unsuccessful.

I think matters are even worse. Probably 85% of people who buy ebooks never actually start reading them let alone finish reading them and probably only 1 or 2 % actually implement what they learn. I value my own opinion on this because I am one of the guilty ones.

I am highly motivated to learn new things and become very enthusiastic about any new ebook or more expensive product on the market. I have spent thousands of pounds and dollars on both high cost seminars and low cost ebooks and have only read a handful of them.

The problem is that my enthusiasm moves me to buy one ebook and then before I have read it, another appears on the market and I buy that and so on. In the meantime I never get round to reading much except my email! I also have little time available to actually put anything into action.

My reason for not reading is not that I think I know it all; it is my desire to know it all which makes me keep buying the latest and best and then getting overwhelmed with all the new info.I am also a sucker for good copy writing!

I realize that buying ebooks and then not reading and not implementing them is crazy. Martin Avis' ezine suggests the solution. Read the ebook now before anything else has a chance to distract you. Also take action now while your current enthusiasm is still fresh and strong. Don't leave it till later.If you leave things till later other priorities will take over or you will forget to do whatever it was you planned on doing.

I'll finish this article with a great quote from Martin Avis and a great quote from Pawan Agrawal. The first one is from Martin Avis and is pure wisdom:

"The best way to keep enthusiastic and to be constantly motivated is to be a person who takes action. Strangely enough, the more action you take, the more things that you actually do when they spring to mind rather than leave until later, the more things that you will find that you get done. Action breeds action and action now is the best form of motivation that there is."

The quote from Pawan Agrawal is a challenge to you and to me:

"In my observations I have come to the conclusion that there are only two types of people in this world... those that DO and those that DON'T! Those that do are the success stories you often read about in the glossy brochures or on the front page of Time Magazine. Those that DON'T are the ones doing the reading. What type of person are you?"

About the author

John Watson is an award winning teacher and martial arts instructor. He has recently written two books about achieving your goals and dreams. They can both be found on his website http://www.motivationtoday.com along with a daily motivational message.

The title of the first book is "36 Laws To Ignite Your Inner Power And Realize Your Dreams Now! - Acronyms, Stories, And Pictures...Easy To Remember And Use Everyday To Grab Your Life And Soar With The Eagles"

The book can be found at this URL http://www.motivationtoday.com/36_laws.php

The book uses acronyms, stories and pictures to help readers remember 36 laws that can gradually transform your life if you apply them.

You are welcome to publish the article above in your ezine or on your website so long as you do not alter it and keep in the words about the author and the 36 Laws.