Whether you are an affiliate marketer, a website
designer or you make your living creating and
marketing infoproducts such as ebooks, discovering
profitable niche markets to exploit is probably at the
top of your "to-do" list. The following is a four-step
system you can apply anytime you need to find a new
niche audience to target and profit from.
1. Initial Brainstorming
This first step is best approached with a very open
mind and a notebook and pen handy. The idea is to seek
topics that are outside your current realm of
knowledge. One of the best ways to do this is by
reading blogs.
Bloggers come from every walk of life, and you will
find blogs with information on almost any niche topic
imaginable. Best of all, bloggers provide fresh,
timely information.
Start spending some time reading some random blogs. A
good starting place would be at blog directories such
as Blogdex - http://www.blogdex.net . As you are
reading, you'll discover many different topics being
discussed. Many of these you may have never heard of
before. Start writing these down.
Example: You found yourself reading a blog post that
described the blogger's recent experience at a
demolition derby. Maybe you don't know much yourself
about this niche, so you add "demolition derby" to
your list.
2. Keyword Research
Once you have a list of several possible niches, the
next step is to find out what keywords and keyword
phrases people are using to search for this and
related information via the major search engines. Good
Keywords -http://www.goodkeywords.com for example, is
a free Windows software you can download that will
help you do just this. With this program, you can
type-in a topic from your list and the software will
begin to uncover many related keyword phrases being
actively searched for.
It takes time to get the hang of this software, but
once you master it you will be able to generate large
and valuable keyword lists. After you uncover at least
a few dozen related keyword phrases, save your list and
move onto the next step. If you are not able to
uncover many related keyword phrases, chances are
there is not much potential here and you should start
over with another topic from step one.
Example: Using Good Keywords or a similar tool, you
enter the term "demolition derby". You soon have a
large list of related keyword phrases people have been
using to search for information on this topic, such as
"demolition derby video" and "demolition derby car for
sale".
3. Secondary Idea Creation
Read through the keyword list you generated. Some of
your keyword phrases are going to give you ideas for
other target audiences you may want to explore in the
future. Take some time now to write these new ideas
down while they are still fresh in your mind. Save
this information for later reference. You can never
have enough fresh ideas to explore when trying to
uncover under-exploited niche markets.
Example: One of the keyword phrases in your
"demolition derby" list was "demolition derby game
online" - you note that later you should explore what
other types of online games people are searching for.
4. Niche Potential Analysis
If you used Good Keywords to mine for keyword
phrases, you will have also been provided with an
approximate number of times each of these terms was
searched for during the past month. The next thing you
need to do is compare this number, representing
potential search engine traffic, with the number of
websites already catering directly to these searches.
To do this, start by taking your keyword phrases and
do an exact phrases search on each of them at Google,
making certain to surround your keyword phrase in
quotes. Write down the number of results google brings
back for your search. Next, compare the number of
monthly searches for each phrase to the number of
Google results.
If you are lucky, you will discover that some of your
keyword phrases with good monthly traffic don't have
many results in the search engines yet. If you find
that you have uncovered a niche that has several
keyword phrases with a high number of monthly searches
and at least a few of them have a low number of
results in Google, chances are you have found a very
good niche to exploit with your next online project.
If not, go back to the list you created in step one
and repeat the process.
Example: You discover that the phrase "demolition
derby car for sale" is searched for around 700 times
monthly, but brings back only 486 results in Google
and the term "demoliton derby pic" receives several
hundred searches a month but only returns 258 results
in Google. You are very happy to have discovered a
potentially hot niche with good under-exploited
keyword phrases to target.
Although there are several costly and difficult to
master programs available that can help you discover
unique target markets, the system above has
proven to be an effective free method for uncovering
niches to profit from. Apply it today and be on your
way to niche marketing success.
James Allen is a niche market researcher who provides his private high-end internet marketing clients with valuable information on untapped niche audiences. He has just released a brand new compilation of his latest niche market research that you can use to profit from right now at:
http://www.NichesExposed.com