Do you know one of the most powerful marketing techniques to get free publicity? It does not involve any optimization for the search engines or any bidding for the pay per clicks. The answer is that simple and it's called article writing.

Many marketers have recognised the true power of writing articles as a means to get free publicity and marketing their businesses. The problem is that not everyone can be 100% sure to be successful with this method because although writing articles may seem to be easy, it is not in the sense that you don't just need to produce an article but you need a quality one. Then you need to reach a large audience of people interested in reading your articles and this is why your articles need to be good.

As a result, you have more chances in getting these people to click on your website link in your author bio or bylines at the end of your articles. This means traffic and potential subscribers or sales.

The real value of this marketing strategy is to get your articles distributed to as many websites on the Internet as possible or even newsletters and to get read of course. Submitting to article directories or article banks are also a profitable way to get your articles picked up by other websites and webmasters.

Getting your articles read is absolutely crucial because what's the point of having your articles on hundreds or thousands of websites if noone is interested to read them. If people don't read them, you won't get any traffic because they won't even bother to click on your website link in your author bylines.

So how do you increase your chances in attracting a maximum readership for your articles? The answer might surprise you. It's your article title, simple as that. You might have the best written article but if you have a poor title that does not arouse any interest or curiosity, you have dramatically reduced your chances to get a maximum readership and potential clicks to your website.

Some good examples of powerful article titles can be:

(1) 5 Powerful Ways To Generate Loads Of visitors Without Spending A Dime
(2) 2 Search Engine Optimization Strategies That Have Never Been Revealed Before
(3) 1 Simple Thing That You Are Neglecting On Your Site That Is Costing You Thousands In Lost Sales

These titles are "how to" titles and are among the most powerful to get maximum readership.

So here you have it. If you are writing articles but are not seeing any real benefit, try creating an eye-catching title for every new article that you write and of course a good introduction, body, conclusion and get it distributed to as many sites and newsletters as possible.

With time when you will have all your quality articles scattered across hundreds or thousands of sites, you will see the true power and potential of getting a signicant amount of free long lasting traffic from your articles.

So now you have no excuse not to get a better return on investment(ROI) from your articles.

This article can be freely published on a website as long as it's not modified in any way including the author bylines, plus the hyperlink must be made active just like below.

Jean Lam is the editor of Web Biz Secrets Newsletter. Subscribe today for powerful marketing tips and receive his new PDF eBook "3 SureFire Ways To Start An Internet Business And Strategies To Promote It"

Visit his Internet Marketing Resource website.