5 unorthodox email subject tricks -500% more responses!
(c) Copyright S. Kumar 2004
If your email subject line doesn't get read
-Nothing gets read!
And it is worse now!
**DoubleClick Q2 E-Mail Trends Report, published
in September 2002, reveals that e-mail marketing
click-through rates DROPPED in Quarter2-2002 to
4.9% from 6.8% in Quarter1-2002! These findings
are based on 1.7 billion emails sent out by hundreds
of clients. The report also reveals a bounce-back
rate of 12.6%! -An all time HIGH in Quater2-2002.**
The writing on the wall is clear! email marketing
strategies has to be redefined and innovated.
And the FIRST STEP begins with the subject line!
All the hard work that you have put up in setting
up your email becomes useless if it is deleted.
The 5 different methods listed here will add a
strong psychological punch to the subject line
which will increase the chances of your message
These suggestions are based on Research Data and
my own personal experience where I get a
click-through ratio of over 8%.
*#1: Keep The Subject Line Short And Different:*
The shorter the email subject line-the better. Add
a little mystery to it. If possible associate it
For e.g.: " John's $ 49.99 Refund!
The above subject line is what I use after my 5th
follow up for upgrading my eBook the Deluxe version.
Inside the body of the message the first sentence
is the exact 'refund message' he will be getting if
the customer choose for a refund after upgrading.
I have been receiving a click through ratio of about
7.5 to the URL,
*#2: Innovative Personalization On The Subject Line:*
Note the above subject line again!
"John's $ 49.99 Refund!
If the customer name is john,
It is better to say "John's $49.99 Refund!
--Than to Say, John your $49.99 Refund
This works best on your 3rd follow up onwards. Or if
your are giving something valuable like a Free Gift
you can use it on the First email. e.g. "John's Free Gift!
*#3: 'RE': In Subject Line Is Very Important To People:*
Is there a different way to use RE:?
Consider these two examples,
The usual one - Re: John, your income stream!
The one I use - John -re: Your Income Stream!
The second one is the one that I use to drive
traffic to the 50%-commission affiliate program for
all my 38 info products. Again I get a click through
ratio of 7.5% to the URL,
*-#4: Use Quotation " In The Subject Line:*
Using quotation in the subject line arrests a persons
eyes on the subject line. e.g.: "John's $49.99 Refund!
*-#5: People Like To Be Updated, Upgraded And Remain Current:*
Use the word "update" and "upgrade" intelligently in the
For e.g.: "John's important update. Open!
Whenever I add a new affiliate program, an email with the
above subject line goes out to my valuable customers. The
response rate has been good enough -especially when I
am inviting them to join under me.
You can use the personalization suggestion given
above even in your autoresponder. For eg if the
personalization tag given to you by your autoresponder
is , all you have to do is Insert:
"'s $49.99 Refund! --which will read as
"John's $49.99 Refund! (Watch " and 's)
I hope this article to be of use to you. There are many
more 'email subject tricks' to be discussed which I will
be covering in a future article as I have already stolen
a major chunk of your valuable time!
S. Kumar is the author of 3 eBooks:
"Become A Global Homebusiness Pro..."
"Sales Letters That Get you Immediate Results"
"Sales Doubler" - The New Smart Free Sales Tool
Download All 3 Of Them For FREE From His Site: