Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. They are then entered into a database and receive your emails at the intervals you specify when you set up the responder.
This is an extremely powerful marketing techinque as it allows you to send repeated messages to people who have positively displayed their interest in whatever you're promoting.
Numerous studies have shown that the majority of consumers will not buy, or signup to something, at the first exposure. Prospects typically need to have somewhere between 5 and 12 exposures to the product or service before they feel comfortable enough to commit. The ideal number of follow up contacts is often said to be 7, but this will vary depending upon the individual consumer and the product on offer.
Since the recipient of your emails has given you permission to contact them, you won't be accused of "spamming". You may need to provide full contact details in your emails to be sure of this - it varies from country to country, but err on the side of caution. An added bonus is that you will have their email address in your database - or "list" - so that you can keep them updated with any new offers you may have in future.
Many internet marketers already appreciate the awesome power of automated follow up using an autoresponder loaded with well crafted sales messages. However, there is one enhancement that is often overlooked, even by relatively experienced marketers: The "Thank You" page. Used properly, this can boost your signup rate by as much as 20%, it can help promote your other programs, products and opportunities and it can even earn you some money.
It's easy to overlook this aspect of autoresponders. After all, you've probably spent a good deal of time crafting your email messages and loading them into the responder. It's only natural that when the last one is input you want to get the messages out to the big wide world ASAP - right? But take just a few minutes - and that really is all it needs - and you could benefit hugely.
First of all, whatever you do, don't use the Thank You page that your autoresponder company so kindly provides for you. Why do you think they provide this? Certainly, it is a service to their customers. Normally it gives a polite (if generic) thank you and contains a few reassurances about spam along with brief details of the opt-out procedure. However, when you look at it closely, it is a full page advert for the autoresponder provider isn't it? A full page advert which you have provided for them.
As an absolute minimum, if you can't be bothered to spend a few minutes to generate your own custom Thank you page, redirect your new signup to one of the other pages on your website, or to the home page of one of your other sites if you have more than one. However, it's much better to take the time and produce your own full page advert. Some of the items you might want to consider including are listed below:
A polite thank you (mandatory).
A brief statement that you only send emails with permission, that they may unsubscribe at any time and that you will never pass their contact details to a third party (also mandatory).
A link to another website that you own or promote.
An advert for another opportunity that you are involved in.
A "Tell A Friend" form or link.
Adverts from Google Adsense or some other source.
Items 1 & 2 are only common courtesy. Items 3 - 6 could give your performance a real boost. Remember, this is a page that your viewer will automatically click away from. They are "ready-to-click" so at least give them the option of making a click that will benefit you rather than just clicking on their "favourites" or home page buttons. Not all of them will click - but some of them will and you need every advantage you can get!
Hamish Hayward
http://www.selfstarters.co.uk/