Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.
If it's compelling enough it should grab the readers attention and make them want to read further.
Put your reader in the picture!
How do you do this?
Explain how your product will help them to solve a problem.
Don't focus too much on how it's helped you, they don't care about you.
Use sentences like...
Imagine yourself spending less time doing the boring paperwork, and see yourself outside playing with the family in the park.
By using ....... you can make more money, while working less hours. Don't continue to do things the old fashioned way, try ....... and you could be down the beach while most other..........are still figuring out what you've done.
There are hundreds of ways you can include the prospect in the picture, just get creative and always focus on what they want, not what you want.
Use ownership words that allow the reader to feel comfortable when reading the copy.
For Example don't say "When you buy this..." instead say "When you own a..."
See how this takes the fear out of reading this?
People don't want to be sold anything! They do however want to buy or own things!
You can also say things like..."When you use the ..... it will help you to...." Instead of saying "By purchasing the.....it will help you to.
See the subtle differences?
Write things in a way that automatically imply that the reader already owns the product
and you are merely pointing out what they have already experienced.
What makes your product or service different?
Make a list of why your product or service is better than the competitions. This will help you to identify what is actually different and from there you can put the best one into a USP.
You're Unique Selling Proposition.
It's the thing that sets you apart and makes people want to have what you are offering.
Try to think of a great USP for your business!
Scott Wilson - Internet Business Coach and Owner of http://www.InternetSalesMentors.com and http://www.TheGoldsInHere.com
Download a free ebook at both website's now!