If you want to have an online business, without doubt, you should have your own newsletter. Why is that important? Most people won't buy your product on their first visit to your web site. They need your advice to buy exactly your product because "it is the best, the cheapest" etc. You can tell them when you will make an update, to visit your site again, and so you get repeat visits. You should provide some useful content in your newsletter to make them stay as your subscribers.

When you decide to have a newsletter, you should promote it, so that you will have more people on your list. It is easy to build a big list very fast, if you pay for that. However, many people don't have much money to spend for their list promotion so they mostly must use free services. This brings up a good question? Which services are useful for e-publishing and are also free? Here, I will write 7 services that I use and which have showed good results.

1. Swap ads

Swapping ads can be very useful. You have to find newsletters that have quality content and a contact to the owner. When you make a contact you have to write why you are interested in swapping ads with that newsletter. You have to tell about the benefits of swapping with you.

Swap Resources join-swapresources@texaslists.net

2. Article submit

It is very useful for list promotion to submit your articles to other publishers that are looking for some content. You should put a resource box at the end of your article where you will write who are you; you can also put your web site and list address... It is more likely that they will subscribe to your newsletter if they liked your article rather than reading your ad. You have to find those publishers who will be interested in your articles.

http://www.ezinearticles.com
http://www.ideamarketers.com

3. List submit

There are services where you can submit a description of your list or announce when you are going to publish it. These services can be useful because, they provide quality lists. Therefore, people can decide to subscribe to your list.

http://listserv.classroom.com/archives/new-list.html

4. Participate on discussion lists

You can subscribe to discussion lists of your interest. When you post your answer you can include your resource box. If people find your answers useful it is more likely that they will subscribe to your newsletter.

LED Digest http://www.led-digest.com

Online-Ads http://www.o-a.com

5. Pick a domain name

If you want to have a professional newsletter you should consider registering a domain name. Today it is not very easy to find a good domain name, especially a dot com name. However, there is a free service where you can get a list of domain names that are free because of non-payment. Also, you have to check if a certain name is available.

Whois.sc http://www.whois.sc

6. Applications and Services

Scripts can be useful for promotion. For example you can use a script for recommendating, for form mail...

Useful services

CGI-Resources http://www.cgi-resources.com

Hot Scripts http://www.hotscripts.com

7. Search engines

There are many different opinions as to how useful are search engines. Having a good placement in a search engine for relevant words can be very useful for your list promotion. I must say that it is not worth submitting to every search engine. There are a few that are the most popular.

Google http://www.google.com

Yahoo http://www.yahoo.com

These 7 services can get you subscribers for your newsletter. Don't expect that you will immediately have several thousand subscribers using free services because it doesn't work that way. Don't believe in everything that you read on the Net, because you can be disappointed. E-publishing can be very useful for you and for your business if you use it in the right way, because, it establishes you as an expert in your field of expertise.

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Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

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NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.