The Rise of '6-7': Gen Alpha’s Nonsensical Meme

The phrase "6-7" (also written as six seven, 67, or 6 7) has become a viral sensation among Gen Alpha in 2025. But what does it mean? The answer: absolutely nothing.

The phrase "6-7" (also written as six seven, 67, or 6 7) has become a viral sensation among Gen Alpha in 2025. But what does it mean? The answer: absolutely nothing. Originating from the drill rap song "Doot Doot (6 7)" by American rapper Skrilla, the phrase "6-7" is simply chanted as a catchy, nonsensical lyric in the song. Social media platforms like TikTok and Instagram embraced it for its memeable quality. Users remix, repeat, and spam "6-7" in comments and videos, leading to its selection as Dictionary.com’s 2025 Word of the Year. While some online speculators theorize about hidden meanings (like references to local streets), the rapper himself has never elaborated on any significance. It’s the meme equivalent of the "Seinfeld" show about nothing: important only because everyone says it, not because it means something. Teachers and parents might find "6-7" grating, but linguists say it’s harmless linguistic fun—a soundbite devoid of definition that exemplifies how Gen Alpha uses internet slang for group belonging, repetition, and ironic detachment. Animated K-pop Fantasy Phenomenon KPop Demon Hunters PG · 2025 · Animation, Action · 1h 35m KPop Demon Hunters trailer Ratings 7.6/10 https://www.imdb.com/title/tt14205554/ favicon 7.8 https://www.rottentomatoes.com/m/kpop_demon_hunters favicon Starring Arden Cho Starring May Hong Watch on Streaming links via Reelgood KPop Demon Hunters blends K-pop stardom with supernatural adventure. Huntr/x and Saja Boys (fictional groups) became real-life icons, with hit soundtracks and chart-topping singles like "Golden." The film’s unique mix of Korean folklore, dynamic music, and high-concept animation has broken Netflix records, sustained 20+ weeks in the Global Top 10, and earned multiple Grammy nominations. A sequel and franchise expansion are already in progress. The impact of KPop Demon Hunters extends beyond entertainment circles. Its music tracks are Billboard mainstays and it has inspired merchandise, toy partnerships, and talk of further sequels and spin-offs. Characters like Rumi, Mira, and Zoey tap into the global K-pop fandom while the movie’s mythic battle between girl groups and demon boy bands (like the Saja Boys) mirrors real-world K-pop dynamics and rivalry storytelling. Both "6-7" and KPop Demon Hunters show how youth culture drives trends not just through meaning, but through collective enthusiasm—whether that’s shouting a nonsense phrase in class or rallying behind fictional K-pop stars on the global stage.